From:
James Legacy
North of Lake Chemung
Friday, 7:49 p.m.

Dear Future Millionaire,

Let me ask you something…

Would you rather have an e-mail list or a blog?

Seriously, if someone were holding a knife to your pants, and you had to pick one… which one would you choose?

What’s that you say?

“There really is no right answer here?”

Well… I beg to differ. I believe that there is a right answer here.

And quite frankly, I think it is far more advantageous to have an e-mail list.  Please allow me to explain…

You see, when you have an e-mail list, you can push content directly into the e-mail inboxes of your prospects and customers.  (And you can do this legally, of course, as long as that person has voluntarily given you their e-mail address).

In other words, once someone has given you their e-mail address, you can send them e-mails that are loaded with content and promotions whenever you desire.  The ball is in your corner.

Now let’s take a look at a blog (or content website).

With a blog, you are not the one who is in control.  (I know you don’t like to hear this, but it’s the truth).

You see, with a blog your content just sort of dangles out there in internet land — hoping that someone will come along and find it.

For example, let’s say that you have a website about golf.

And let’s say that someone out there in internet land wanted to learn more about golf today.

So what will that person do?

Well, quite likely they will head over to one of the search engines and type in the word “golf”.

And after they’ve done that, a list of websites would appear.  Some of those websites might be about professional golf, golf balls, the perfect golf swing… well, you get the point.

And heck, let’s even say that your website appears on that list (even though getting a position on the first page of search engine results can be somewhat tricky).

But just because your blog appears on the list of websites that the user is looking at, does that mean they are going to come and read your blog?

NO, it doesn’t.

You see, when it comes to blogs, the ball is no longer in your court.  The ball is in the court of your reader.

Or to put it a different way:  The ball is in their court.

In other words, when it comes to blogs it is the reader who decides which content he or she wants to read for the day.

Do you see the difference?

With an e-mail list, you have more control:  You are the one is able to push content (and promos) directly into the e-mail boxes of your users.

But with a blog, your readers are the ones who have more control:  They are the ones who decide which content to pull off of the internet… and quite often it isn’t going to be yours!

So, to wrap things up here:  Start building an e-mail list.

Now of course I’m not saying that you should only have an e-mail list.  You should have a blog, too.  Just be aware that your e-mail list has the potential to be a lot more valuable to your business.

Heck, it’s not uncommon for people to use their e-mail lists to drive traffic to their blogs.

Or even better yet, after you send an e-mail to your list, take that e-mail and post it to your blog.  In this way you can add content to your blog without having to do any extra work.  (Pretty cool, eh?)

Anyway, I’m done for now.  But don’t think for one second that I won’t be coming back with a fury to teach you even more about how to build a profitable online business.

Because I will be.

To your success,